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Check the pixel dimensions of your Original image. We won't apply watermarks to any photo smaller than 801 pixels on the longest side.
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Apply them using the Gallery Tools button. Find it at the top of your gallery, then choose Many Photos > Watermarking.
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Give it time! Watermarking can take a few minutes but you can check back later and refresh the page.
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This sounds obvious, but make sure that you've picked the correct watermark to apply. It may take a few tries to get it looking right, but you can always edit or delete unwanted watermarks from the Pros tab in your Control Panel.
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Be sure that the file you designed to use as a watermark does isn't hidden via the Hide Photo checkbox.
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Did you accidentally delete the watermark image? Visit the Pros tab in your Control Panel and look under the Watermarking section to re-apply the correct one.