Unfortunately, even shots from great cameras won't produce perfect prints without adjustments.
It comes as a rude shock to most people when they discover their digital cameras make them look red, especially with the built-in flash. Color correction to the rescue!
SmugMug offers what very few printing sites offer: the ability to turn off color correction. However, unless you adjust your photos yourself and order test prints to verify your adjustments, we highly recommend enabling color correction.
We print through four different labs and they handle color correction differently. EZ Prints is the lab for Power and Basic subscribers (Portfolio and Business Smuggers if they choose it). At EZ Prints, color correction is included in the print price and automated through industrial-strength software and SmugMug's special recipe. It improves nearly every print.
Pros (Portfolio and Business) can choose Bay Photo, WHCC as their printing lab instead. Business subscribers also have the option to use Loxley Colour. Opting for color correction increases the base price of each print, but the special attention provides excellent results that are very consistent.
Where do I indicate my choice?
Power and Basic subscribers will see a Color Correction setting in the Me tab of their Account Settings under "Account," and they can also specify Color Correction Yes/No in their gallery settings page for each gallery. Business, and Portfolio account holders will see the choice in their pro pricing tool, on both the portfolio and gallery level.
How does color correction through EZ Prints work?
This type of automated correction is nothing like the simple quick fix programs you see in desktop applications that wreck many photos.
The easy part: brightness and contrast.
The hard part: memory colors — skin, sky, and grass.
The automated color correction does what is very hard even for Photoshop wizards to do: it senses the areas of photos we're likely to judge them by, and it adjusts those regions to tones we expect to see.
A: Unfortunately, no.
Q: If I am printing black and white or sepia photos, should I enable color correction through EZ Prints?
A: We recommend disabling color correction in this case. It's automated and optimized to improve color prints. You can download EZ Prints' ICC profile to soft-proof your work.
Q: I'm a pro photographer with a SmugMug Portfolio (or Business) account. Should I pay for color correction through your pro labs?
A: It depends. If you enjoy adjusting all your photos and have soft-proofed using your chosen labs' ICC profiles and ordered test prints to verify, then you may wish to turn color correction off. If you would rather someone else do the legwork, you may find their color correction is well worth it.