Pricelists give you the ability to efficiently manage all of your pricing from one place. Each Pricelist is like a bucket, into which you can easily drop galleries to price them.
Why it works for you: It's dead simple to offer one Pricelist for your weddings, one Pricelist for sports, and another for your friends and family. You can even price individual photos if you wish.
Watch this video to see how they work. Skip to the bottom to see parts 2 and 3 in this series:
Best of all, you have the ability to set your pricing in the currency of your choice, and your visitors have the option to choose other currencies when they shop on your site.
Get Started
Find your Pricelists manager by going to the Pros tab in your Control Panel:
Or click “Tools > This Gallery > Set Pricing” from any open gallery:
Veteran Smugger? Migrate Your Pricing.
If you’re a Pro that had custom pricing set via our old system, you’ll be asked to migrate to the new style. Look here for more info. (Hint: It’s quick and painless!)
Your Default Pricelist
Your default Pricelist contains the pricing and products that will be applied to all new galleries that you create on your site, and any galleries that aren't applied to another Pricelist. Click it to show the details, and then hit “Edit list” to see what’s included.
If you’re still in your 14-day free trial, we’ll automatically set your orders to print through EZ Prints, and the full EZ Prints catalog will be available for sale at the base cost. This means no profit for you, so make sure you set a markup if you want to make money when people buy from your site.
If you’re a SmugMug Pro who reset your pricing on the migration prompt, you're covered: Your default Pricelist is set to Bay Photo, and nothing's for sale on your site until you add in items yourself. This means it's virtually impossible to accidentally sell products before you're ready. (Yay!)
Make Your Own
It’s super-simple to make a new Pricelist for yourself. Just hit the big green “Create New” button at the top of the Pricelist Manager and give it a name.
You can set your print lab, default profit, color correction settings, and whether or not you want to round up your pricing so your customers see a neater number in the shopping cart.
Note: It’s very important to know which lab you want to use, because you can’t change this later. Need help deciding what products to offer? Check out the full catalogs here.
Next, click “Choose Products” to start adding in items you want to offer. It may seem a little obvious, but ONLY the items you manually select will be shown and sold on your site.
Make it your default
Once you’ve chosen products, don’t forget to apply them. Since we’re talking about your default for now, just click the “Make this my default Pricelist” checkbox at the top.
Click the "Apply Changes" button and you're all done! Your new Default Pricelist is marked with a blue star on your Pricelists page.
Applying Your Pricing to Galleries and Photos
Once you’ve set your default, create as many Pricelists as you want exactly the same way. The only difference is that you’ll need to choose which galleries your pricing applies to via the “This Pricelist Applied to” buttons on the right.
Tip: You can select galleries individually or in bulk from the gallery and photo picker, including entire Categories!
The tools on the right-hand side give you another chance to edit your amount of guaranteed profit, whether or not you use color correction, and if you want to round up your pricing.
Note: If you choose to round up your pricing, your clients will see neater pricing in the shopping cart. Keep in mind that because we're rounding up, you may earn slightly more profit than what you see entered in the boxes on the left. Those numbers are just your minimum profit, and we'll pass along any extra to you.
If you want to specify the final displayed price rather than the profit, enter the numbers into the "Price" column. We'll highlight the one we use in green font. Keep in mind that when you set the price (rather than profit), fluctuations in the base cost will impact your take-home pay.
Delete a Pricelist
Under each Pricelist on your account, you'll see a Delete option:
Click it to remove that Pricelist from your account. You won't be able to delete a default Pricelist until you assign a different one as your default, first.
Key Differences with Pricelists:
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Digital Downloads will have a minimum cost: $.49 for individual photos and $.99 for gallery downloads. This covers credit card fees and our world-famous customer support. Want to offer them for free? Enable Originals in your gallery, create a backup file to share, or create a Coupon to nuke the charges at checkout.
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You can set your markup OR the final price shown in the cart. Setting your profit ensures that you earn a set amount with each sale, but the price your customers see may change with cost fluctuations. Similarly, setting your displayed price may result in your profits differing when base costs of products change at the lab. If the base cost ever rises higher than your set price, we'll automatically revert back to the initial profit amount you set when we first saved your Pricelist.
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Choose your print lab the moment you create the Pricelist. If you change your mind on an existing Pricelist, you’ll need to create a new one with the lab of your choice. Need to compare labs to make a choice? Check out the full catalog.