Create and manage coupons

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Before you create any coupons for your fans, you’ll first need to make sure you have a paid (not in trial) Business account and you’ve set up your custom pricing. You’ll also need to verify you have a valid credit card on file. Read why below.

Note: Coupon restrictions don't currently cooperate with packages, so we recommend not using coupons with packages.

To give an amount or percentage off, issue print credits, grant free shipping, or allow some people to order your prints at cost, you’ll need to create a coupon through your Account Settings > Business > Selling > Manage Coupons.


Click the Create Coupon button to start giving your customers some perks!

Note: Coupons won't work if you have Hide Owner enabled on a gallery, and they don't apply to any Photo Extras your customers may add to their orders.


After you click Create Coupon, select your coupon type (more on those below) to get creating. You’ll see a pop-up window with two tabs that contain everything you need to make the perfect coupon for your visitors.

It’s here you’ll name your coupon, create your coupon code, set valid usage dates, choose your currency type, and set any limitations you might want, such as excluding shipping, having the coupon apply to only certain product types, or even restricting usage to a particular gallery instead of allowing it to be used across your entire site.


To restrict your coupon to specific galleries of product types, select the Restrictions tab above and then Choose Galleries or Choose Products respectively. Or both if you want to, for example, sell only discounted 8x12 prints from a travel gallery.

Select the galleries you want folks to be able to use coupons in.

And select any products you want coupons to apply to. (Coupons will apply to all products in your pricelist by default.)


Other restrictions you can apply include the following.

Minimum Purchase: Set a minimum total price for the entire purchase before your coupon can be applied to a customer’s order. This can help you ensure the order amount is large enough to cover your coupon’s discount.

Maximum Discount: The most you want a customer to receive off an order’s total. Especially helpful to ensure a large discount doesn’t eat too much into your gross profits.

Maximum Uses: How many times a coupon be used on separate orders.

Maximum Items: How many items the coupon can be applied to in a single order. The most expensive items will automatically be selected for the coupon application to give the buyer the largest discount.

Apply your restrictions, save your coupon, then share your code with the lucky recipients!

To edit a coupon, simply select it from your list and click it to open up the above preferences again. While you can’t delete a coupon you’ve created, you can change the valid dates on it to expire the coupon and prevent any further usage. The only thing you may not change after creating a coupon is its type.  

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Coupon types

We give you the power to create several types of coupons. And you can restrict their usage to specific galleries and even product types!

Fine-tune each coupon if you’d like by choosing currency type, start and end dates, minimum purchase requirements, maximum number of uses, and whether your generous discount will cover shipping costs or not.

Note that all start and end dates are set to follow Pacific time, not your local time.

Amount Off: This discounts your customer's order a certain dollar amount off the pre-shipping total (unless you opt to have the coupon cover shipping costs).

Percentage Off: This discounts a percentage off the pre-shipping total, unless you opt to have shipping costs covered.

Free Shipping: This grants free standard shipping to your customer, or free airmail shipping if the order is international. If the customer opts for faster shipping at checkout, then an amount equal to standard shipping will be taken off the shipping total. (Standard shipping is usually 6–10 business days; however, some orders don’t qualify for this shipping type and will instead default to the 3–5 business days option. In this case, an amount equal to standard shipping will be taken off the shipping total.)

At Cost: This allows the lucky person who wields the code to order images on your site at cost.

Print Credit: This functions like a gift card for a single customer. If a customer doesn’t use it up in an order, the balance will remain for them to use on future orders.

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Coupons and your profit

Let’s say a customer orders $10.00 worth of prints (default price), which you’ve priced at $110.00 for a markup of $100. Shipping is 3–5 business days, at $4.95. Without a coupon, the customer would pay $114.95, and you'd keep $85.00 profit. That’s 85% of the $100 markup.

If that customer had a $10 off coupon, they’d pay $104.95. The markup would then be $90, and your profit would be 85% percent of that: $76.50.

If that customer had a 10% off coupon, they’d pay $99 for the prints and $4.95 for the shipping for a total of $103.95. The markup would then be $89 and your profit would be $75.65.

If the customer had a $200 print credit, they'd only have to pay for the shipping on the order: $4.95. They'd have $90 left for future orders. Rather than charge your card $110 and then add $85 to your profits, we charge your card $25.00. That covers the $10 worth of prints and the $15 that is SmugMug's 15% share of the markup.

If the customer had a Free Shipping coupon, they'd see $4.95 removed from their total since they opted for one of our two ground-shipping options. If, however, they decided to bump shipping to 2nd Business Day (which starts at $9.95), we'd give them $4.95 off so their shipping fees would come to $5.00. Remember that shipping charges are calculated based on the size and cost of the total order.

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Using coupons

When asked for payment info, your customers will see a Coupon Code field if you have at least one active coupon set up in your Account Settings. The code is not case sensitive. If their cart contains items from multiple pros offering coupons, they'll be able to select the pro and enter one code for each pro. The discount will be applied immediately and will be visible to them as they complete their order.

Coupons can't be combined, and it's one coupon per account user, per order.

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Why we need your credit card for coupons

We require a valid credit card because you have the power to create coupons that drop your customer's order total below cost. In that situation, your credit card would be charged for the remainder of the base price of the prints, and in the case of a print credit, for SmugMug's 15% share of the markup. Learn more.


  • A 50% off coupon used on products where the markup is less than 50%.
  • A $20 off coupon used on an order where your profit would have come to only $10.
  • A $110 print credit used to place a $110 order.

In the first two examples, there's no pro profit, so only the overage in the base cost of prints would be charged to your credit card. In the case of a print credit, the base cost of the prints as well as SmugMug's 15% share of any markup would be charged to your card on file.

For shipping coupons, you cover the cost in place of your customer. Shipping fees are first deducted from your profits, and any overages will be charged to your credit card.

Charges are made on the 1st and the 15th of each month.

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