Help DeskSelling › How do I manage and use coupons?

How do I manage and use coupons?

Updated: 03/25/2014

After you have set custom prices for prints, Business Account users may wish to create coupons to reward certain customers, issue print credits, grant free shipping, or allow some people to order your prints at cost.

All of that can be done by visiting your Account Settings' Business tab, and clicking on Selling.

discount code

There is no charge for creating coupons and you may create as many as you'd like. To get started, you must have a valid credit card on file. That means if you are in your free trial period, you will need to pay for your Business account before creating a Coupon.

We require a valid credit card because you have the power to create coupons that drop your customer's order total below cost. In that situation, your own card will be charged for the remainder of the base price of the prints, and in the case of a print credit, for SmugMug's 15% share of the markup. Learn more.

FYI: Coupons don't apply to any Photo Extras that your customers may add to their orders.

Five types of coupons

Amount off - This simply discounts your customer's order a certain dollar amount off the pre-shipping total. You can optionally set a maximum number of uses, a start and end date, and a minimum purchase.

Percent off - This discounts a percent of the pre-shipping total. You can optionally set a maximum number of uses, a start and end date, a minimum purchase, and a maximum discount amount.

At Cost - This allows the lucky person who wields the code to order the images on your site at cost. You can optionally set a maximum number of uses, and a start and end date.

Print Credit - This functions just like a gift card for a single customer. If a customer does not use it up in an order, the balance will remain to use on future orders. You can optionally set a start and end date for its use.  

Free Shipping - This grants free standard shipping to your customer, or free airmail shipping if the order is international. If the customer opts for faster shipping at checkout, then an amount equal to standard shipping will be taken off the shipping total.

You can set these coupons in any of our 5 currency choices.


A customer orders $10.00 worth of prints (default price), which you have priced at $110.00 for a markup of $100 . Shipping is 3-5 business days, at $4.95. Without a coupon, the customer would pay $114.95, and you would keep $85.00 profit. That is 85% of the $100 markup.

using a coupon

If that customer had a $10 off coupon, they would pay $104.95. The markup would then be $90, and your profit would be 85% percent of that, or $76.50.

If that customer had a 10% off coupon, they would pay $99 for the prints and $4.95 for the shipping for a total of $103.95. The markup would then be $89 and your profit would be $75.65.

If the customer had a $200 print credit, they would only have to pay for the shipping on the order, $4.95. They would have $90 left for future orders. Rather than charge your card $110 and then add $85 to your profits, we charge your card $25.00. That covers the $10 worth of prints and the $15 that is SmugMug's 15% share of the markup.

If the customer had a Free Shipping coupon, they would see $4.95 removed from their total since they opted for one of our two ground shipping options. If, however, they decided to bump shipping to 2nd Business Day (which starts at $9.95), we'd give them $4.95 off so their shipping fees would come to $5.00. Remember that shipping charges are calculated based on the size and cost of the total order, so be sure to check the chart to see how it works.

Your customer's experience

On step three of the cart, when asked for payment info, your customers will be presented with a Coupon Code field if you have at least one active coupon on your account. The code is not case-sensitive. If their cart contains items from multiple pros offering coupons, they will be able to select the pro and enter one code for each pro. The discount will be applied immediately and will be visible to them as they complete their order.

customer using coupon

In which situations do you get charged?

Every type of coupon, with the exception of the at cost and shipping coupons, could be created such that a customer is able to order prints below cost.

print credits charge the pro not the customer


  • A 50% off coupon used on products where the markup is less than 50%
  • A $20 off coupon used on an order where your profit would have come to only $10
  • A $110 print credit used to place a $110 order


In the first two examples, there is no pro profit so only the overage in the base cost of prints will be charged to your credit card. In the case of a print credit, the base cost of the prints as well as SmugMug's 15% share of any markup would be charged to your card on file.

For shipping coupons, you cover the cost in place of your customer. Shipping fees are first deducted from your profits and any overages will be charged to your credit card.

When do you get Charged?

Charges for Pro Services such as Coupons are made on the 1st and the 15th of the month.  


Editing coupons

You can always return to your Managing Coupons page and click on any coupon to edit it. The only thing you may not change after creating a coupon is its type.

Answers to common requests

Currently coupons apply to all prints, merchandise, and downloads for all printable images on your site and are not product specific.

You can make coupons gallery specific. If your customer orders from other galleries, the discount will apply only to the ones you chose.

Coupons can't be combined, and it's one coupon per Business account user (pro), per order.

To delete a coupon, expire it by setting the expiration date in the past.

Coupons used wisely can be a great promotional tool. We created a thread for pros to swap tips on our message forum.

We are ready and willing to improve this feature, so please let us know what is important to you.