Create and manage coupons

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After you have set custom prices for prints, you may wish to create coupons to reward certain customers, issue print credits, grant free shipping, or allow some people to order your prints at cost.

All that can be done by visiting Account Settings > Business > Selling.

Note: This feature is only available with our Business accounts. And coupons won't work if you have Hide Owner enabled on a gallery.

There's no charge for creating coupons, and you can create as many as you'd like. To get started, you must have a valid credit card on file. If you're in your free trial period, you'll need to upgrade to a paid account before you can create a coupon.

We require a valid credit card because you have the power to create coupons that drop your customer's order total below cost. In that situation, your own card would be charged for the remainder of the base price of the prints, and in the case of a print credit, for SmugMug's 15% share of the markup. Learn more.

FYI: Coupons don't apply to any Photo Extras your customers may add to their orders.

Five Coupon Types

Amount Off: This discounts your customer's order a certain dollar amount off the pre-shipping total. You can optionally set a maximum number of uses, a start and end date, and a minimum purchase.

Percent Off: This discounts a percentage off the pre-shipping total. You can optionally set a maximum number of uses, a start and end date, a minimum purchase, and a maximum discount amount.

At Cost: This allows the lucky person who wields the code to order images on your site at cost. You can optionally set a maximum number of uses, and a start and end date.

Print Credit: This functions just like a gift card for a single customer. If a customer does not use it up in an order, the balance will remain to use on future orders. You can optionally set a start and end date for its use.

Free Shipping: This grants free standard shipping to your customer, or free airmail shipping if the order is international. If the customer opts for faster shipping at checkout, then an amount equal to standard shipping will be taken off the shipping total. (Standard shipping is usually 6–10 business days; however, some orders do not qualify for this shipping type and will instead default to the 3–5 business days option. In this case, an amount equal to standard shipping will be taken off the shipping total.)

You can set these coupons in any of our 10 currency choices. Note that all start and end dates are set to follow Pacific time, not your local time.

How Do They Work?

A customer orders $10.00 worth of prints (default price), which you have priced at $110.00 for a markup of $100. Shipping is 3-5 business days, at $4.95. Without a coupon, the customer would pay $114.95, and you'd keep $85.00 profit. That is 85% of the $100 markup.

If that customer had a $10 off coupon, they would pay $104.95. The markup would then be $90, and your profit would be 85% percent of that, or $76.50.

If that customer had a 10% off coupon, they would pay $99 for the prints and $4.95 for the shipping for a total of $103.95. The markup would then be $89 and your profit would be $75.65.

If the customer had a $200 print credit, they'd only have to pay for the shipping on the order, $4.95. They'd have $90 left for future orders. Rather than charge your card $110 and then add $85 to your profits, we charge your card $25.00. That covers the $10 worth of prints and the $15 that is SmugMug's 15% share of the markup.

If the customer had a Free Shipping coupon, they'd see $4.95 removed from their total since they opted for one of our two ground shipping options. If, however, they decided to bump shipping to 2nd Business Day (which starts at $9.95), we'd give them $4.95 off so their shipping fees would come to $5.00. Remember that shipping charges are calculated based on the size and cost of the total order, so be sure to check the chart to see how it works.

Your Customer's Experience

On step three of the cart, when asked for payment info, your customers will be presented with a Coupon Code field if you have at least one active coupon on your account. The code is not case sensitive. If their cart contains items from multiple pros offering coupons, they'll be able to select the pro and enter one code for each pro. The discount will be applied immediately and will be visible to them as they complete their order.

customer using coupon

In Which Situations Do You Get Charged?

Every type of coupon, with the exception of the at cost and shipping coupons, could be created such that a customer is able to order prints below cost.


  • A 50% off coupon used on products where the markup is less than 50%.
  • A $20 off coupon used on an order where your profit would have come to only $10.
  • A $110 print credit used to place a $110 order.

In the first two examples, there's no pro profit, so only the overage in the base cost of prints would be charged to your credit card. In the case of a print credit, the base cost of the prints as well as SmugMug's 15% share of any markup would be charged to your card on file.

For shipping coupons, you cover the cost in place of your customer. Shipping fees are first deducted from your profits, and any overages will be charged to your credit card.

Charges for services such as Coupons are made on the 1st and the 15th of each month.  

Editing Coupons

You can always return to your Manage Coupons page and click on any coupon to edit it. The only thing you may not change after creating a coupon is its type.

Answers to Common Requests

Currently, coupons apply to all prints, merchandise, and downloads for all printable images on your site and aren't product specific.

You can make coupons gallery specific. If your customer orders from other galleries, the discount will apply only to the ones you chose.

Coupons can't be combined, and it's one coupon per account user, per order.

To delete a coupon, expire it by setting the expiration date in the past.

Coupons used wisely can be a great promotional tool. We created a thread for pros to swap tips on our message forum.

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