Photoshop books and forum posts tend to focus on resolution
, and using color spaces
that capture the broadest range of colors.
But buyers of prints give dramatically different reasons for returning them.
The Lesson from Millions and Millions of Prints
The overwhelming reasons prints come back are skin tone, under exposure, and contrast. Choosing a broad color space hurt—not helped—the return rate and was responsible for 5% of returned prints.
The big surprise is not even large prints bound for museums or photography exhibits had issues with resolution or compression.
We have help sections for most of the common problems listed in the chart above, including skin tone, too red, and too blue.